Project managers: Gunnar Þór Jóhannesson, Friðrik H. Jónsson
Published: May 2008
Research / survey description
This report presents the main findings of a focus group study conducted by the Social Science Research Institute of the University of Iceland for MATÍS - Icelandic food research. The overall aim of the MmmmmSeafood project is to "strengthen the Nordic seafood sector by a consumer oriented development of new fresh seafood product concepts for young adults (youth) and young families."
|Read the report|