Háskóli Íslands

MmmmmSeafood: Findings from a focus group study in Iceland

 

Verkefnisstjórar: Gunnar Þór Jóhannesson, Friðrik H. Jónsson

Viðskiptavinur: MATÍS

Skil skýrslu: Maí 2008

Lýsing á rannsókn / könnun

This report presents the main findings of a focus group study conducted by the Social Science Research Institute of the University of Iceland for MATÍS - Icelandic food research. The overall aim of the MmmmmSeafood project is to "strengthen the Nordic seafood sector by a consumer oriented development of new fresh seafood product concepts for young adults (youth) and young families."

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